TUNLAW STRATEGIES
clear and persuasive messaging for modern campaigns
WHAT WE DO
Information is Key
SELF-RESEARCH
OPPOSITION RESEARCH
DUE DILIGENCE & VETTING
MEDIA MONITORING
We examine your record, background, and public statements to identify potential vulnerabilities before your opponents do. This isn't just defensive research — understanding your own story helps us craft authentic messaging that anticipates and deflects attacks while highlighting your genuine strengths.
Gain a competitive edge with detailed insights into your opponents. We investigate your opponents' records, positions, and backgrounds to uncover political and ethical vulnerabilities. Our research identifies the contrasts that matter most to voters and provides the ammunition for effective earned and paid media strategies.
Authentic and Purposeful Storytelling
CAMPAIGN LAUNCH STRATEGY
You only get one chance to make a first impression. We plan and execute campaign launches that capture attention, generate momentum, and establish your narrative from day one. From event logistics to media strategy, we ensure your launch creates lasting impact.
MEDIA TRAINING
In today's always-on media environment, every interaction is an opportunity to advance your message—or undermine it. We prepare you to command attention, stay on message, and deliver compelling performances even in hostile environments. Our training is grounded in real-world scenarios informed by our opposition research.
Create Moments and Stand Out
Gain a competitive edge with detailed insights into your opponents. We provide comprehensive vetting of potential staff, donors, partners, endorsers, and business relationships. Our analysis helps you avoid reputational landmines while identifying opportunities to strengthen your coalition and strategy and messaging.
Our research doesn't just identify problems — it helps prevent them. We analyze emerging threats, monitor opposition activities, and prepare rapid response strategies so you're never caught off guard.
PROFILE ELEVATION
Whether you're building your public profile from scratch or revitalizing an existing brand, we help you communicate your values and vision with clarity and authenticity. Our research-informed approach ensures your messaging resonates with your target audience while distinguishing you from the competition.
CRISIS COMMUNICATIONS
When crisis strikes, every moment counts. Our research-backed crisis management helps you respond quickly and decisively, whether that means getting ahead of a story, redirecting negative coverage, or minimizing reputational damage. We've successfully killed unflattering stories and turned potential disasters into opportunities.
DEBATE PREP
Debates are high-stakes opportunities where preparation meets opportunity. We help you translate complex policy positions into memorable soundbites, prepare effective responses to likely attacks, and identify opportunities to create viral moments. Our debate prep is informed by opposition research and designed to control the narrative.
CREATE OPPORTUNITIES
The best campaigns don't just respond to the news cycle—they drive it. We help you identify and create opportunities to showcase leadership, generate positive coverage, and advance your agenda. Whether it's finding the right moment to release opposition research or timing a major policy announcement for maximum impact, we help you stay ahead of the competition.
PUBLIC POLICY
Taking positions on complex issues requires more than good policy—you need messaging that makes your positions compelling and defensible. We help you navigate controversial topics, frame policy debates on your terms, and turn policy expertise into political advantage.
RAPID RESPONSE
When crisis strikes, every moment counts. Our research-backed crisis management helps you respond quickly and decisively, whether that means getting ahead of a story, redirecting negative coverage, or minimizing reputational damage. We've successfully killed unflattering stories and turned potential disasters into opportunities.
WHO WE ARE
ANJAN MUKHERJEE is a seasoned communications, research, and messaging strategist who has advised Democratic and progressive campaigns and causes for fifteen years. As founder and principal of Tunlaw Strategies, Anjan leads a dynamic and diverse team that has played an integral role in developing and executing strategic goals for candidates and campaigns, nonprofits, advocacy groups, and other organizations. Previously, he served in senior leadership positions with the DCCC’s independent expenditure during the 2020 cycle, Sen. Amy Klobuchar’s presidential campaign, and the Democratic Legislative Campaign Committee.
Outside of work, Anjan is an avid musician who picked up his first instrument at age 9 and never looked back. Anjan composed original music for the DLCC’s podcast, Stated, featuring prominent Democrats, including members of Congress, party leaders, and local elected officials, talking about the importance of state legislatures. He is also a longtime percussionist with the Capital City Symphony, a community orchestra that performs in Washington, DC.
JOSE SOTO is a research and messaging consultant with nearly a decade of experience consulting political campaigns, advocacy groups, and other organizations on crafting meaningful authentic narratives rooted in thorough pragmatic research. Most recently, he was Research Director for Facts First USA, an organization committed to fighting back against weaponized government oversight to settle partisan scores by shining a spotlight on bad actors.
He was formerly the Research Director for Colorado Governor Jared Polis’s re-election campaign and has worked for campaigns on all levels of the ballot in states all across the country.
Jose cut his teeth working for presidential campaigns, and opposition research groups like American Bridge, but in his downtime can be found trying to find other uses for his collegiate debate experience. He is also a published writer and his work can be found on Button Poetry, FreezeRay, and Write About Now.